JOB TITLE

 

DIGITAL MARKETER

NATURE OF JOB

FULL TIME

INDUSTRY

 

SALARY

KSHS. 30,000 PLUS COMMISSIONS

JOB LOCATION

CBD NAIROBI

 

DUTIES AND RESPONSIBILITIES

Paid Media Management (Google Ads & Meta Ads)

  • Plan, launch, and manage high-performing Google Ads and Meta Ads campaigns (including Facebook and Instagram).
  • Set up and manage campaign structures (Search, Display, Video, Shopping, Retargeting, etc.).
  • Define and implement audience targeting strategies based on buyer personas and funnel stages.
  • Continuously test and optimize ad creatives, copy, formats, placements, bidding strategies, and landing pages.
  • Monitor and analyze campaign performance daily, identifying opportunities for improvement in CPC, CTR, CPA, ROAS, etc.

Campaign Strategy & Execution

  • Work with internal stakeholders (e.g., sales and design teams) to align campaign goals with business objectives.
  • Develop integrated marketing strategies combining paid ads, organic content, and lead generation tactics.
  • Create campaign timelines, set KPIs, and ensure smooth execution from concept to reporting.
  • Analyze competitor campaigns and trends to benchmark and improve performance.

Analytics & Reporting

  • Track and measure the performance of all campaigns using tools like Google Analytics, Meta Business Suite, and Google Tag Manager.
  • Generate detailed weekly/monthly performance reports highlighting insights, wins, challenges, and actionable next steps.
  • Set up and track custom conversions, goals, events, and funnels across platforms.

Creative Development & Management

  • Collaborate with designers or independently create visually appealing ad creatives using tools like Canva.
  • Write compelling ad copy that resonates with the target audience and drives engagement.
  • Ensure all creative assets follow brand guidelines and platform policies.

Social Media Management & Scheduling

  • Schedule and manage organic posts on social platforms using Hootsuite or similar tools.
  • Monitor audience engagement, comments, and messages across platforms and respond in a timely manner.
  • Support content planning and calendar management for social campaigns.

Continuous Learning & Innovation

  • Stay up to date with the latest trends in digital marketing, paid media algorithms, tools, and best practices.
  • Experiment with new ad formats, targeting strategies, and marketing channels.
  • Recommend tools, technologies, or strategies that can boost campaign efficiency and effectiveness.

Lead Generation & Funnel Optimization

  • Assist in optimizing landing pages, lead capture forms, and user journeys to increase conversion rates.
  • Collaborate with the sales team to ensure leads generated from paid campaigns are of high quality and properly nurtured.
  • Track and analyze lead quality and conversion rates from all channels.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Minimum 2 years of hands-on experience managing paid advertising campaigns (Google Ads & Meta Ads)
  • Google Ads certification is required
  • Strong understanding of digital marketing funnels and performance marketing
  • Proficient in tools such as Google Analytics, Meta Business Suite, Canva, Hootsuite, or similar
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent communication and organizational skills
  • Creative thinking and attention to detail
  • Ability to work independently and manage multiple campaigns simultaneously

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.