FIELD SALES REPRESENTATIVE (FMCG)

DUTIES AND RESPONSIBILITIES

Sales & Revenue Growth

• Achieve and exceed monthly and quarterly sales targets.
• Promote and sell the company’s FMCG product range to retail outlets, supermarkets, wholesalers, and distributors.
• Identify and pursue new business opportunities to expand market coverage.
• Execute sales promotions and product launches in the assigned territory.

 Customer Relationship Management

• Build and maintain strong relationships with existing customers.
• Provide excellent customer service and address client concerns promptly.
• Regularly visit outlets to maintain engagement and strengthen partnerships.

 Territory Management

• Plan and manage daily sales routes to maximize market coverage.
• Maintain an updated database of customers and prospects within the territory.
• Monitor sales performance within the territory and recommend strategies to improve results.

 Product Visibility & Merchandising

• Ensure proper product display and shelf positioning in retail outlets.
• Monitor stock levels and ensure timely replenishment.
• Implement merchandising standards and promotional materials.

 Market Intelligence

• Monitor competitor activities, pricing, and promotions.
• Collect and report market feedback, customer preferences, and emerging trends.
• Provide insights to management to support product and pricing strategies.

Reporting & Administration

• Prepare daily and weekly sales reports.
• Track customer orders and coordinate with logistics for timely deliveries.
• Maintain accurate records of sales activities, customer visits, and collections.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Business Administration, Marketing, Sales, or a related field.
• 2–5 years of proven field sales experience in the FMCG industry (food industry experience is an added advantage).
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently and manage time effectively.
• Good knowledge of the Nairobi retail and distribution landscape.
• Proficiency in basic reporting tools (Excel, CRM systems, or sales tracking tools)

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

recruitment@britesmanagement.com

• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.