SALES REPRESENTATIVE – GENERAL TRADE (GT) & MODERN TRADE

DUTIES AND RESPONSIBILITIES

Sales Growth & Revenue Generation

• Achieve and exceed assigned monthly and quarterly sales targets.
• Identify new business opportunities to increase product distribution across the region.
• Develop and execute territory sales plans aligned with company objectives.
• Monitor market trends and competitor activities to adjust sales strategies.

Channel Management (GT & MT)

• Manage relationships with General Trade outlets such as wholesalers, distributors, and independent retailers.
• Develop and maintain partnerships with Modern Trade outlets including supermarkets, mini-marts, and retail chains.
• Ensure consistent product availability across all assigned accounts.
• Support listing and onboarding of new SKUs in modern trade outlets.

Territory & Account Management

• Plan and execute regular field visits to clients within the assigned territory.
• Maintain strong relationships with store managers, buyers, and key decision-makers.
• Resolve customer issues quickly and professionally.
• Maintain accurate records of customer interactions and sales performance.

Merchandising & Brand Visibility

• Ensure proper product placement, shelving, and display standards in retail outlets.
• Monitor stock levels and coordinate timely replenishment with distributors.
• Implement promotional campaigns and in-store marketing initiatives.

Reporting & Market Intelligence

• Submit timely sales reports, route plans, and field activity reports.
• Provide feedback on customer preferences, pricing, and competitor activities.
• Track sales performance and provide insights to improve market penetration.

 Collaboration

• Work closely with the marketing, distribution, and supply chain teams to ensure smooth product availability.
• Support promotional campaigns and new product launches in the territory.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
• Minimum 3 years’ experience in FMCG sales, specifically handling both General Trade (GT) and Modern Trade (MT)
• Demonstrated experience managing retail outlets, distributors, and supermarkets.
• Strong sales negotiation and closing skills.
• Excellent relationship management and customer service skills.
• Ability to work independently and manage a sales territory effectively.
• Strong communication and interpersonal skills.
• Good planning, organization, and time management skills.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

recruitment@britesmanagement.com

• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.