ASSISTANT MARKETING MANAGER (FMCG)

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

• Assist in developing and executing integrated marketing strategies aligned with the company’s growth objectives.
• Support the creation and implementation of annual marketing plans and campaigns for assigned brands or product lines.
• Monitor campaign performance and recommend adjustments to improve marketing effectiveness.

Brand Management

• Support brand positioning, messaging, and identity to ensure consistent communication across all channels.
• Assist in building brand awareness and strengthening market presence.
• Work closely with the sales team to align marketing initiatives with sales objectives.

Market Research & Consumer Insights

• Conduct market research to understand consumer behavior, preferences, and market trends.
• Analyze competitor activities and market developments to inform marketing strategies.
• Translate consumer insights into actionable marketing initiatives.

Product Marketing & Go-To-Market Execution

• Support new product development (NPD) processes by contributing to market research and product positioning.
• Assist in developing go-to-market strategies, including:
• Pricing strategies
• Packaging concepts
• Distribution strategies
• Promotional campaigns
• Coordinate product launch activities with internal teams and external partners.

Campaign Management

• Plan and execute marketing campaigns across multiple channels including digital, retail, and trade marketing.
• Coordinate with advertising agencies, media partners, and creative teams.
• Track campaign ROI and performance metrics.

Trade & Sales Support

• Collaborate with sales teams to develop trade marketing initiatives that support retail visibility and sales growth.
• Support promotional activities including activations, in-store campaigns, and merchandising initiatives.

Reporting & Performance Tracking

• Monitor marketing KPIs including brand performance, campaign reach, and sales impact.
• Prepare regular reports and presentations on marketing performance.
• Provide recommendations based on data insights.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Business Administration, Marketing, or a related field.
• Minimum 3 years’ experience in FMCG marketing with demonstrated involvement in brand building and product marketing.
• Experience in executing marketing campaigns and product launches.
• Strong understanding of consumer marketing and trade marketing dynamics in the FMCG sector.
• Strong analytical and market research skills
• Brand management and product marketing knowledge
• Strategic thinking and planning abilities
• Excellent communication and presentation skills
• Project management and coordination skills
• Ability to work collaboratively across cross-functional teams
• Strong attention to detail and organizational skills

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

recruitment@britesmanagement.com

• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.