MARKETING MANAGER

DUTIES AND RESPONSIBILITIES

Execute Marketing Strategy

• Develop and implement short- and long-term marketing plans aligned with business objectives.
• Identify market opportunities, customer segments, and trends to inform strategy.
• Coordinate with cross-functional teams to ensure consistent messaging and brand alignment across all touchpoints.

Build Brand Visibility

• Elevate brand presence through online and offline channels, including social media, events, partnerships, and public relations.
• Develop and maintain brand guidelines to ensure consistency across all communications.
• Oversee the production of marketing materials such as brochures, presentations, and branded content.

Drive Inbound Lead Generation

• Design and manage digital campaigns (SEO, SEM, email, social media, content marketing) to attract high-quality leads.
• Optimize the customer acquisition funnel through strategic messaging and targeting.
• Conduct A/B testing and continuously refine campaigns to maximize ROI.

Manage and Follow Up on Leads

• Monitor lead pipeline and ensure timely follow-up and nurturing through various channels.
• Collaborate with the sales team to ensure marketing-qualified leads are properly handed off and tracked.
• Use CRM tools to monitor conversion rates and identify bottlenecks.

Run Campaigns

• Plan and execute integrated marketing campaigns tailored to different customer segments.
• Track campaign performance and generate actionable insights from analytics.
• Manage campaign budgets and ensure timely execution of deliverables.

Support Customer Engagement

• Develop and implement customer engagement strategies to boost satisfaction and loyalty.
• Create content and programs (e.g., newsletters, webinars, surveys) that keep customers informed and engaged.
• Gather and analyze customer feedback to inform future marketing and product strategies.

Contribute to Revenue Growth

• Work closely with leadership and sales teams to align marketing activities with revenue targets.
• Identify upselling and cross-selling opportunities through targeted campaigns.
• Monitor and report on the impact of marketing initiatives on lead generation, conversion, and sales performance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business, or a related field
• Minimum of 3 years’ experience in a similar marketing role
• Strong understanding of digital marketing tools and analytics platforms
• Excellent communication, organizational, and reporting skills
• Experience with Customer Relationship Management (CRM) systems is a plus
• Experience managing multiple projects and campaigns simultaneously

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.