HORECA SALES REPRESENTATIVE

DUTIES AND RESPONSIBILITIES

Business Development

• Identify and develop new sales opportunities within hotels, restaurants, cafés, catering companies, and institutions.
• Conduct market mapping and prospecting to expand the company’s presence in the HORECA channel.
• Build a strong pipeline of potential customers and convert leads into active accounts.

Sales & Revenue Growth

• Achieve and exceed monthly and quarterly sales targets.
• Promote and sell the company’s FMCG products to HORECA clients.
• Negotiate pricing, product placement, and supply agreements with clients.
• Increase product listings across target establishments.

Customer Relationship Management

• Build and maintain strong relationships with chefs, procurement managers, restaurant owners, and hotel purchasing departments.
• Conduct regular client visits to maintain relationships and identify additional sales opportunities.
• Address customer concerns promptly and ensure high levels of client satisfaction.

Account Management

• Manage existing HORECA accounts and ensure continuous product supply.
• Monitor customer stock levels and recommend replenishment.
• Implement promotional activities and product sampling where necessary.

Market Intelligence

• Monitor competitor activities, pricing strategies, and product offerings in the HORECA market.
• Provide regular feedback to management on market trends and customer preferences.
• Identify opportunities for new product introductions within the HORECA segment.

 Reporting & Administration

• Prepare weekly sales reports and pipeline updates.
• Maintain accurate customer records and sales activity logs.
• Track collections and support the finance team in ensuring timely customer payments.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales & Marketing, Business Administration, or related field.
• Minimum 2+ years’ experience in HORECA sales, preferably within the FMCG sector.
• Proven experience selling products to Hotels, Restaurants, Cafés, and Institutions.
• Strong knowledge of HORECA distribution channels and product listing processes.
• Existing network within the hospitality industry is a strong advantage.
• Excellent negotiation, communication, and relationship-building skills.
• Self-motivated, target-driven, and able to work independently.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

recruitment@britesmanagement.com

• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.