ALCOHOL SALES REPRESENTATIVE

JOB SUMMARY

Our client is seeking a results-driven, self-motivated, and commercially minded Alcohol Sales Representative to drive sales growth, expand market coverage, and strengthen relationships with distributors, wholesalers, retailers, and other trade customers within Nyandarua and Laikipia counties.

The successful candidate will be responsible for achieving sales targets, developing new business opportunities, managing existing customer accounts, monitoring market activities, and ensuring effective distribution and visibility of the company’s alcoholic beverage products.

DUTIES AND RESPONSIBILITIES

Sales Generation and Target Achievement

• Drive sales of the company’s alcoholic beverage products by identifying new customers, developing existing accounts, and achieving assigned sales targets.
• Conduct regular market visits to distributors, wholesalers, bars, restaurants, liquor stores, supermarkets, and other relevant retail outlets.
• Identify new business opportunities, negotiate orders, implement sales promotions, and recommend strategies to increase sales volume and market share.

Distributor and Customer Relationship Management

• Build and maintain strong working relationships with distributors, wholesalers, retailers, and other key trade customers.
• Ensure regular customer follow-ups, timely order processing, and effective resolution of customer complaints and sales-related issues.
• Monitor distributor performance, product availability, stock levels, and customer demand to support consistent product supply and repeat business.

 Territory and Market Development

• Develop and execute territory sales plans covering Nyandarua and Laikipia counties to maximise market penetration and customer coverage.
• Monitor competitor activities, pricing, promotions, consumer trends, and market developments, providing relevant feedback to management.
• Identify new outlets and underserved markets, strengthen product visibility, and implement approved merchandising and promotional activities in line with applicable alcohol marketing regulations.

 Order Management and Sales Administration

• Prepare sales orders, maintain accurate customer records, and ensure timely submission of sales reports and market visit updates.
• Monitor customer payments and outstanding balances in coordination with the Finance Department, following approved credit policies.
• Track sales performance, stock movement, returns, and product availability, escalating supply challenges and other operational issues promptly.

Reporting, Compliance and Professional Conduct

• Prepare regular reports on sales performance, customer visits, new accounts, market trends, competitor activities, and progress against targets.
• Ensure all sales and promotional activities comply with company policies and applicable Kenyan laws governing the sale and marketing of alcoholic beverages.
• Maintain professionalism, accountability, and effective time management while planning territory visits, driving to customer locations, and representing the company in the market.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma/Degree in Business Administration, Sales, Marketing, or a related field.
• At least 2-3 years of proven experience in alcohol or alcoholic beverage sales.
• Valid Kenyan driving licence appropriate for the assigned vehicle is a MUST.
• At least two (2) years of practical driving experience.
• Demonstrated track record of consistently achieving or exceeding sales targets.
• Experience working with distributors, wholesalers, bars, liquor stores, supermarkets, and other retail trade channels.
• Strong selling, negotiation, persuasion, and customer relationship management skills.
• Good understanding of alcohol distribution channels and retail trade dynamics.
• Excellent territory management and route-planning skills.
• Strong numerical, reporting, and analytical abilities.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.