SALES AND MARKETING OFFICER (RESTAURANT AND AIRBNBS)

JOB SUMMARY

Our client, a hospitality business operating a restaurant and Airbnb accommodation facilities in Upper Hill, Nairobi, is seeking a dynamic, results-oriented, and commercially driven Sales and Marketing Officer to drive business growth, increase revenue, and strengthen the market presence of both the restaurant and accommodation units.

The successful candidate will be responsible for developing and implementing effective sales and marketing strategies to attract new customers, increase restaurant sales, maximize room occupancy, build customer loyalty, and enhance the overall brand image of the business.

DUTIES AND RESPONSIBILITIES

Sales and Business Growth

• Develop and implement sales strategies to increase revenue from restaurant operations and Airbnb accommodation.
• Identify and pursue new business opportunities, including corporate clients, travel agencies, event organizers, and strategic partnerships.
• Drive restaurant reservations, customer traffic, and room bookings through direct sales, referrals, and promotional offers.
• Develop attractive packages, corporate deals, and special offers to increase sales and profitability.
• Monitor sales performance and implement initiatives to achieve agreed revenue targets.

Marketing, Branding and Digital Presence

• Plan and execute marketing campaigns to promote the restaurant and accommodation facilities.
• Manage social media platforms, online advertisements, and digital marketing activities to increase brand awareness and generate leads.
• Create and coordinate engaging promotional content, including photos, videos, offers, and advertisements.
• Manage and optimize Airbnb and other accommodation listings, ensuring accurate descriptions, attractive photographs, competitive pricing, and updated availability.
• Monitor online reviews, ratings, and competitor activities to improve brand visibility and market competitiveness.

Room Occupancy and Revenue Optimization

• Develop strategies to maximize room bookings and work toward achieving 100% room occupancy where commercially feasible.
• Respond promptly to accommodation inquiries, follow up on prospective guests, and convert leads into confirmed bookings.
• Monitor market demand, competitor pricing, and occupancy trends to recommend competitive room rates.
• Promote direct bookings, repeat stays, extended stays, and accommodation packages.
• Track occupancy levels and booking performance and implement corrective measures during low-demand periods.

Customer Retention and Relationship Management

• Develop customer loyalty and retention programs to encourage repeat restaurant visits and accommodation bookings.
• Build and maintain a customer database for follow-ups, targeted promotions, and relationship management.
• Establish and maintain strong relationships with corporate clients, individual customers, and business partners.
• Collect customer feedback, address complaints, and coordinate service improvements with the operations team.
• Encourage positive online reviews, referrals, and recommendations to strengthen customer trust and loyalty.

Performance Monitoring and Reporting

• Prepare regular sales and marketing reports covering revenue, room occupancy, restaurant sales, and campaign performance.
• Track key performance indicators, including leads generated, booking conversion rates, repeat customers, and marketing return on investment.
• Develop monthly sales and marketing plans and manage activities within the approved budget.
• Monitor progress against targets and recommend strategies to improve sales, occupancy, and profitability.
• Work closely with management and operations teams to ensure marketing initiatives translate into measurable business results.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or degree in Sales and Marketing, Marketing, Business Administration, Hospitality Management, or a related field.
• At least 2–3 years of relevant experience in sales and marketing, preferably in the hospitality, restaurant, hotel, or short-stay accommodation industry.
• Demonstrated ability to generate sales, attract customers, and grow revenue.
• Strong knowledge of digital marketing, social media management, and online advertising.
• Excellent communication, negotiation, networking, and relationship-management skills.
• Strong customer service skills and the ability to manage customer inquiries professionally.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.