DIGITAL MARKETER

DUTIES AND RESPONSIBILITIES

Digital Advertising & Campaign Management

• Plan, create, launch, and manage paid advertising campaigns across Google Ads, Facebook, Instagram, and other relevant digital platforms.
• Develop campaign strategies aligned with business objectives, lead generation targets, and revenue goals.
• Conduct audience targeting, segmentation, and retargeting to improve campaign performance.
• Monitor campaign performance daily and implement optimization strategies to maximize results.
• Manage advertising budgets efficiently to achieve optimal return on investment (ROI).

Lead Generation & Conversion Optimization

• Generate qualified leads through paid media campaigns and digital marketing initiatives.
• Track customer journeys and optimize conversion funnels to improve campaign effectiveness.
• Implement A/B testing for ad creatives, landing pages, audience segments, and campaign structures.
• Analyze campaign data and provide actionable recommendations to improve performance.

Content & Social Media Marketing

• Support content creation for digital campaigns, social media platforms, websites, and promotional activities.
• Design basic marketing creatives using Canva or similar design tools.
• Schedule, publish, and monitor social media content across company platforms.
• Ensure consistent brand messaging and visual identity across all digital channels.

Analytics & Reporting

• Monitor key performance indicators (KPIs) including impressions, clicks, CTR, CPC, CPL, conversions, ROAS, and engagement metrics.
• Use Google Analytics and other tracking tools to evaluate website traffic and campaign performance.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Track competitor activities and industry trends to identify growth opportunities.

Marketing Strategy & Brand Growth

• Contribute to the development and execution of digital marketing strategies.
• Identify emerging digital marketing trends, tools, and opportunities.
• Collaborate with sales and business development teams to align marketing campaigns with revenue objectives.
• Support online reputation management and brand awareness initiatives.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business, Information Technology, or a related field.
• Additional certifications in Google Analytics, Meta Blueprint, Digital Marketing, or related areas will be an added advantage.
• Minimum of 2 years’ experience managing Google Ads and Meta Ads campaigns.
• Proven track record of successfully running and optimizing paid media campaigns.
• Experience generating leads, increasing conversions, and improving campaign performance metrics.
• Experience working in a fast-paced marketing or agency environment is an added advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.