FIELD MARKETER (2 POSITIONS)

DUTIES AND RESPONSIBILITIES

Marketing & Business Development

• Promote the company’s products and services to prospective and existing clients.
• Identify and pursue new business opportunities within the assigned territory.
• Conduct field visits to hospitals, laboratories, clinics, research institutions, universities, and other target organizations.
• Generate qualified leads and convert them into business opportunities.
• Support the achievement of monthly sales and marketing targets.

Client Relationship Management

• Develop and maintain strong relationships with healthcare professionals, laboratory personnel, researchers, procurement teams, and institutional decision-makers.
• Act as the primary contact for customer inquiries and service-related information.
• Conduct regular follow-ups with clients to strengthen relationships and identify additional business opportunities.
• Gather customer feedback and communicate market needs to management.

Brand Promotion & Awareness

• Organize and participate in product demonstrations, marketing campaigns, exhibitions, and promotional activities.
• Deliver presentations to potential clients and stakeholders.
• Distribute marketing materials and create awareness of the organization’s offerings within the region.
• Represent the company professionally at networking and industry events.

Market Intelligence

• Monitor competitor activities, pricing, and market trends.
• Conduct market research to identify customer needs and emerging opportunities.
• Provide regular reports on market developments and customer feedback.

Reporting & Administration

• Maintain accurate records of client visits, leads, and sales activities.
• Prepare and submit weekly and monthly field activity reports.
• Track marketing performance and provide recommendations for improvement.
• Ensure timely follow-up on all customer inquiries and opportunities.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years’ experience in field marketing, sales, healthcare marketing, laboratory services, pharmaceuticals, scientific products, or related sectors.
• Experience working with laboratories, hospitals, research institutions, healthcare facilities, or scientific organizations will be highly preferred.
• Proven ability to generate leads and build strong client relationships.
• Good understanding of sales and marketing principles.
• Excellent communication and presentation skills.
• Strong networking and relationship-building abilities.
• Applicants must clearly indicate “Embu” as their preferred location in the application.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.