HORECA SALES EXECUTIVE

DUTIES AND RESPONSIBILITIES

Business Development & Customer Acquisition

• Identify and pursue new business opportunities within hotels, restaurants, cafés, hospitals, schools, churches, and institutions.
• Develop and implement sales plans to increase market share and revenue within the assigned territory.
• Conduct regular prospecting activities, including cold calling, networking, and field visits.
• Establish and maintain a strong pipeline of potential customers.

Account Management

• Build and maintain strong relationships with existing customers to ensure repeat business and customer loyalty.
• Conduct regular customer visits to assess needs, resolve concerns, and identify upselling opportunities.
• Manage key accounts and ensure high levels of customer satisfaction.
• Respond promptly to customer inquiries and service requests.

Product Listing & Sales Growth

• Secure product listings and placement within targeted HORECA and institutional accounts.
• Promote company products and educate customers on product benefits and applications.
• Increase product penetration and shelf presence within existing accounts.
• Drive volume growth through effective sales presentations and product demonstrations.

Order Management & Collections

• Receive and process customer orders accurately and on time.
• Coordinate with internal teams to ensure timely order fulfillment and delivery.
• Follow up on outstanding payments and ensure timely debt collection.
• Monitor customer credit limits and escalate potential risks.

Market Intelligence

• Monitor competitor activities, pricing strategies, and market trends.
• Gather customer feedback and provide market insights to management.
• Identify emerging opportunities and recommend strategies to improve sales performance.

Reporting & Administration

• Prepare daily, weekly, and monthly sales activity reports.
• Maintain accurate customer records and sales data.
• Provide sales forecasts and pipeline updates to management.
• Ensure compliance with company sales policies and procedures.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales & Marketing, Business Administration, or a related field.
• Minimum of 3 years’ proven experience in HORECA sales, preferably in tissues, detergents, cleaning products, or FMCG products.
• Demonstrated experience in listing, selling, and managing products within HORECA and institutional channels.
• Strong understanding of the procurement processes within hotels, restaurants, hospitals, schools, churches, and institutions.
• Excellent negotiation, communication, and relationship management skills.
• Strong business development and account management capabilities.
• Results-oriented with a proven track record of meeting or exceeding sales targets.
• Proficient in Microsoft Office applications and sales reporting.
• Valid driving license will be an added advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.