HORECA SALES & MARKETING EXECUTIVE

DUTIES AND RESPONSIBILITIES

Sales and Business Development

• Identify, prospect, and acquire new HORECA and institutional clients across Uganda.
• Promote and sell imported food, beverage, and related products to hotels, restaurants, cafés, catering companies, bakeries, supermarkets, schools, hospitals, and corporate organizations.
• Develop and maintain a robust sales pipeline to achieve monthly and annual sales targets.
• Conduct regular client visits, presentations, product demonstrations, and negotiations.
• Prepare quotations, proposals, contracts, and follow-up documentation.
• Convert leads into long-term business relationships and repeat sales opportunities.
• Monitor market trends, competitor activities, and customer preferences to identify growth opportunities.

Account Management

• Build and maintain strong relationships with key decision-makers and purchasing managers.
• Ensure excellent customer service and timely resolution of customer concerns.
• Conduct regular account reviews and identify opportunities for upselling and cross-selling.
• Follow up on orders, deliveries, and payments to ensure customer satisfaction.
• Maintain accurate customer records and sales reports.

Marketing and Brand Promotion

• Develop and execute marketing initiatives aimed at increasing product awareness and market penetration.
• Manage and support online marketing campaigns through social media, email marketing, and digital platforms.
• Create engaging content to promote products and generate leads.
• Coordinate product launches, promotions, exhibitions, trade shows, and sampling activities.
• Work closely with management to develop marketing strategies and promotional materials.
• Enhance brand visibility within the HORECA and institutional sectors.

Market Intelligence and Reporting

• Conduct market research to identify emerging opportunities and customer needs.
• Gather competitor intelligence and provide regular market feedback to management.
• Prepare weekly and monthly sales performance reports.
• Maintain accurate records of sales activities, customer interactions, and pipeline status.

Collections and Credit Management

• Follow up on customer payments and outstanding invoices.
• Support the finance team in maintaining healthy customer accounts and minimizing overdue balances.
• Ensure compliance with company credit policies and procedures.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Marketing, Sales, Business Administration, Commerce, Hospitality Management, or a related field.
• Additional training in sales, digital marketing, or customer relationship management is an added advantage.
• Minimum of 2–3 years of proven sales and marketing experience within the HORECA sector.
• Experience selling imported food products, beverages, FMCG products, hospitality supplies, or related products is highly preferred.
• Demonstrated success in both field sales and online/digital marketing.
• Existing network within hotels, restaurants, cafés, catering companies, and institutions will be an added advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.