SALES REPRESENTATIVE

DUTIES AND RESPONSIBILITIES

Prospecting & Lead Generation

• Actively identify and pursue new business opportunities within the assigned Thika Road territory and surrounding areas.
• Conduct market research to identify potential clients and key decision-makers.
• Use cold calling, field visits, referrals, and social media platforms to generate quality leads.

Sales Execution

• Present and promote the company’s FMCG products to prospective customers through product demonstrations and persuasive sales pitches.
• Accurately understand customer needs and tailor product offerings accordingly.
• Provide timely quotations, negotiate pricing, and prepare sales orders in line with company policies.

Client Relationship Management

• Establish and nurture long-term relationships with key accounts and distributors.
• Maintain regular contact with customers through follow-up visits, calls, and emails to ensure satisfaction and loyalty.
• Resolve customer concerns and complaints promptly and professionally to enhance client retention.

Territory Management

• Develop a deep understanding of the assigned area’s customer base, market trends, and competitor activities.
• Plan and execute effective route plans to maximize daily field productivity.
• Continuously map out coverage and identify underperforming areas with growth potential.

Sales Target Achievement

• Consistently achieve or exceed monthly, quarterly, and annual sales targets and performance KPIs.
• Take initiative to boost sales in slow-moving products or underperforming segments.

Reporting & Documentation

• Accurately prepare and submit daily, weekly, and monthly sales reports to management.
• Track sales performance, stock levels, and customer interactions using designated tools or CRM systems.
• Maintain updated records of client interactions, transactions, and feedback.

Product Knowledge & Market Intelligence

• Stay well-informed on product features, benefits, pricing, and industry trends.
• Gather and report customer insights, market shifts, and competitor strategies to inform marketing and sales decisions.

Collaboration & Team Support

• Work closely with other sales reps, logistics, and warehouse teams to ensure timely deliveries and stock availability.
• Participate in sales meetings, training sessions, and team-building activities.
• Share market feedback and suggestions for product improvement or promotional campaigns.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Business Management, Sales & Marketing, or a related field
• 2–3 years of proven experience in FMCG sales
• Demonstrated ability to negotiate and close deals effectively
• Strong understanding of sales techniques and customer service principles
• Proficient in Microsoft Office and reporting tools

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on This email address is being protected from spambots. You need JavaScript enabled to view it.
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.