|
JOB TITLE |
DIGITAL MARKETING EXECUTIVE (SOCIAL MEDIA & PROMOTIONS) |
| NATURE OF JOB | FULL TIME |
| INDUSTRY | ALCOHOLIC BEVERAGES |
| SALARY | KSHS.50,000 + TRANSPORT & AIRTIME ALLOWANCE |
| JOB LOCATION | BABADOGO |
DUTIES AND RESPONSIBILITIES
Managing of Content Creation & Social Media
- Capture real-time content (photos, videos, Reels, TikToks, and live streams) during
events, tastings, and brand-sponsored bar nights.
- Create in-house content featuring staff recommendations, product highlights, and
behind-the-scenes moments.
- Ensure timely posting and maintain content relevance aligned with current social
media trends.
Influencer & Creator Management
- Identify, engage, and collaborate with local UGC creators and micro-influencers for
social media partnerships.
- Build and manage relationships with food bloggers, wine bloggers, and lifestyle
creators relevant to the brand.
- Maintain influencer relationships and oversee the execution of collaborations.
Events & Brand Activations
- Organize and execute wine tastings, whisky masterclasses, and product launch
events.
- Support and manage brand activations at events, bars, hotels, restaurants, and retail
outlets.
- Identify opportunities to sponsor or participate in local food and beverage events
and festivals.
Staff Engagement & Brand Advocacy
- Train and motivate staff to confidently promote and talk about the brand during
events and activations.
- Encourage and guide staff to promote the brand through their personal social media
platforms where appropriate.
Market Awareness & Strategy
- Stay up to date with market trends, social media trends, and consumer preferences
within the food and beverage sector.
- Provide insights and recommendations based on market observations to strengthen
brand presence and engagement.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Diploma/Degree in a related field
- Previous experience in Alcoholic Beverages, FMCG, or F&B marketing is preferred.
- Strong network within local creators, influencers, bloggers, and hospitality venues
- Hands-on experience in content creation (mobile photography and video content creation acceptable).
- Experience in event management and on-ground brand activations.
- Excellent communication and relationship-building skills.
- Ability to work evenings and weekends as required for events.
- Self-motivated, proactive, and execution-driven mindset.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on
recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.


