BRAND AND COMMUNICATION EXECUTIVE

DUTIES AND RESPONSIBILITIES

Brand Strategy & Management

• Develop and maintain the overall brand strategy in line with company vision, mission, and business goals.
• Conduct brand audits to evaluate current brand positioning, identify gaps, and recommend improvements.
• Ensure brand consistency across all touchpoints, including digital, print, events, and internal communications.
• Define brand guidelines, including tone of voice, visual identity, and messaging frameworks.
• Collaborate with product, sales, and marketing teams to align brand strategy with product launches, campaigns, and promotions.

Marketing & Campaign Execution

• Plan, execute, and monitor marketing campaigns to promote the brand and support business objectives.
• Develop creative concepts for campaigns, advertisements, and promotional activities that resonate with target audiences.
• Manage social media presence, including content creation, scheduling, and performance monitoring.
• Coordinate with design agencies, media partners, and vendors for campaign execution.
• Track campaign performance using metrics such as engagement, reach, leads generated, and ROI.

Corporate Communication & PR

• Develop and implement internal and external communication strategies that enhance corporate reputation.
• Prepare press releases, newsletters, presentations, and other corporate communication materials.
• Build and maintain relationships with media outlets, industry influencers, and stakeholders.
• Respond to media inquiries and coordinate public relations activities to maintain a positive company image.
• Handle crisis communication when necessary, ensuring messages align with company values and policies.

Content Creation & Management

• Oversee content strategy across all platforms, ensuring messaging is clear, consistent, and aligned with brand identity.
• Create or review content for websites, social media, blogs, newsletters, and marketing collateral.
• Collaborate with teams to develop compelling storytelling for campaigns, product launches, and corporate events.

Market Research & Analytics

• Conduct market research to understand customer behavior, competitor activities, and industry trends.
• Monitor brand perception, social media sentiment, and market positioning.
• Generate insights and recommendations to refine marketing, branding, and communication strategies.
• Prepare regular reports for management on brand performance, campaign effectiveness, and ROI.

Events & Stakeholder Engagement

• Plan and manage corporate events, trade shows, exhibitions, and sponsorship activities to enhance brand visibility.
• Support stakeholder engagement initiatives, including client presentations, investor communications, and partner outreach.
• Coordinate internal events that promote company culture and employee engagement.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or diploma in Marketing, Communication, Journalism, or a related field.
• Minimum 4 years in branding, marketing, or corporate communication.
• Strong understanding of brand management, marketing principles, and communication strategies
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools, social media management, and content creation.
• Creative, proactive, and detail-oriented with strong project management skills.
• Ability to work collaboratively in a fast-paced environment.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted