DIGITAL MARKETER

DUTIES AND RESPONSIBILITIES

Digital Marketing Strategy

• Develop and implement effective digital marketing strategies aligned with business objectives.
• Plan and execute digital campaigns across relevant online platforms.
• Identify new digital marketing opportunities and emerging trends.
• Monitor campaign performance and recommend improvements.

Social Media Management

• Manage the company’s social media platforms and online presence.
• Develop and implement social media content strategies.
• Schedule and publish engaging content consistently.
• Monitor comments, messages, mentions, and audience engagement.
• Grow the company’s online community and brand visibility.

 Content Creation & Copywriting

• Create high-quality and engaging content for social media, websites, blogs, email campaigns, and other digital platforms.
• Write compelling captions, advertising copy, articles, and promotional materials.
• Develop creative concepts for campaigns and marketing initiatives.
• Ensure all content aligns with the company’s brand voice and communication standards.

 Paid Advertising & Campaign Management

• Plan and manage online advertising campaigns across relevant platforms.
• Develop and test different ad creatives and messaging.
• Monitor advertising performance, budgets, reach, engagement, and conversions.
• Optimise campaigns to improve ROI and achieve marketing objectives.

SEO & Website Marketing

• Apply basic SEO principles to improve online visibility and search rankings.
• Conduct basic keyword and competitor research.
• Support website content optimisation and updates.
• Monitor website traffic and identify opportunities to improve organic reach.

 Analytics & Performance Reporting

• Monitor social media and digital marketing analytics.
• Analyse campaign performance, audience behaviour, traffic, and engagement.
• Prepare regular digital marketing performance reports.
• Use data insights to make informed marketing decisions and improve campaign results.

Brand & Audience Engagement

• Maintain a consistent brand image across all digital channels.
• Identify and understand target audiences and their online behaviour.
• Engage with customers and respond professionally to online enquiries and feedback.
• Develop campaigns that strengthen customer relationships and brand loyalty.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Business Administration, Communications, or a related field.
• Over 3 years of experience in digital marketing or social media management.
• Strong content creation and copywriting skills.
• Knowledge of social media analytics tools.
• Basic understanding of SEO and online advertising.
• Strong creativity and ability to develop engaging digital content.
• Good analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Strong understanding of current digital marketing and social media trends.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.