DIGITAL MARKETER (PART TIME)

JOB SUMMARY

The Digital Marketer will be responsible for managing the school’s digital presence, creating engaging content and supporting student recruitment through effective digital marketing and lead-generation activities.

DUTIES AND RESPONSIBILITIES

Digital Marketing & Social Media

• Manage the school’s Facebook, Instagram, TikTok, YouTube and WhatsApp platforms, ensuring consistent and engaging communication.
• Develop and maintain a content calendar covering school activities, programmes, events, achievements and admissions.
• Monitor engagement, respond to online enquiries and identify opportunities to grow the school’s visibility among prospective parents.

Content Creation

• Shoot and edit high-quality photos and short-form videos using a smartphone and/or camera.
• Create Reels, TikToks, Stories, graphics and other content that showcase the school’s learning environment, activities, facilities and student experience.
• Ensure all content is professional, engaging and appropriate for a school environment, particularly when featuring children.

Admissions & Lead Generation

• Develop digital content and campaigns aimed at generating enquiries and supporting student admissions.
• Respond to prospective parent enquiries received through social media and WhatsApp and ensure leads are properly followed up.
• Work with the admissions team to track digital leads and support conversion of enquiries into school visits and enrolments.

Digital Advertising

• Set up and manage targeted Facebook and Instagram advertising campaigns to promote admissions, programmes and school activities.
• Monitor campaign performance, budgets, enquiries and cost per lead, making adjustments to improve results.
• Provide regular feedback on campaign performance and recommend opportunities to improve lead generation and conversion.

Website & SEO

• Update basic website content, including admissions information, school programmes, events and announcements.
• Apply basic SEO principles to improve the school’s online visibility and search performance.
• Ensure information across the website and social-media platforms is accurate, current and consistent.

Reporting & Performance

• Track social-media growth, engagement, enquiries, leads and advertising performance.
• Prepare simple monthly reports highlighting results, key insights and areas for improvement.
• Use performance data to improve content, advertising and digital activities that contribute to admissions.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Accounting, Finance, or related field (recent graduates are encouraged to apply).
• Proven experience in digital marketing, social-media management, content creation, sales or a related field.
• Demonstrable ability to shoot and edit short-form videos using a smartphone and/or camera.
• Practical experience managing Facebook, Instagram, TikTok, YouTube and WhatsApp
• Experience with Meta/Facebook and Instagram advertising is required
• Basic knowledge of website content management and SEO
• Strong written and verbal communication skills.
• Experience working with a school, education institution, family-oriented organisation or similar environment will be an advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.