HORECA SALES REPRESENTATIVE (PACKED JUICES)

DUTIES AND RESPONSIBILITIES

Sales & Revenue Growth

• Develop, manage, and grow HORECA accounts within the assigned territory.
• Drive sales, distribution, and visibility of beverage products across hotels, restaurants, cafés, bars, lounges, and clubs.
• Achieve and exceed agreed monthly and quarterly sales targets.
• Ensure full product listing and optimal SKU availability in all assigned outlets.

Market Expansion & Account Development

• Identify and onboard new outlets to expand territory coverage.
• Build and maintain strong, long-term relationships with bar managers, restaurant managers, procurement officers, and distributors.
• Negotiate product listings, pricing, contracts, and promotional placements.
• Conduct regular structured outlet visits to ensure product availability, visibility, and compliance with agreed standards.

Trade Marketing & Activation

• Execute in-outlet promotions, brand activations, and sampling activities.
• Coordinate merchandising efforts to maximize shelf space and brand visibility.
• Ensure POS materials are correctly placed and maintained.
• Collaborate with marketing teams to implement promotional calendars effectively.

 Market Intelligence & Reporting

• Monitor competitor activities, pricing, and promotions.
• Provide timely and accurate market intelligence reports.
• Maintain updated records of sales activities, pipeline, and customer feedback.
• Prepare weekly and monthly performance reports.

 Order Management & Collections

• Follow up on orders, deliveries, and stock replenishment.
• Support credit control processes and ensure timely collections where applicable.
• Resolve customer issues promptly to maintain strong client satisfaction.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales, Marketing, Business Administration, or related field.
• Minimum 2–4 years’ proven sales experience in Beverages, FMCG, or HORECA channels.
• Strong knowledge of either the Nairobi or Coast beverage market.
• Established relationships with bar managers, restaurant managers, distributors, and key decision-makers (added advantage).
• Demonstrated ability to meet and exceed sales targets.
• Valid driving license (mandatory).

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on

recruitment@britesmanagement.com

• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.