MARKETING EXECUTIVE (SCHOOL TECH PROGRAM)

DUTIES AND RESPONSIBILITIES

Business Development & Lead Generation

• Identify, prospect, and develop new business opportunities within primary, secondary, and tertiary learning institutions across assigned territories.
• Develop and implement field and digital marketing strategies to generate qualified leads and build a healthy sales pipeline.
• Research market trends, competitor activities, and potential opportunities within the education sector.
• Build a consistent pipeline of prospective schools through networking, referrals, cold calling, and digital outreach.

Sales & Client Acquisition

• Manage the entire sales cycle from prospecting and lead qualification to proposal development, negotiation, and closing.
• Prepare and present tailored proposals and quotations that address the unique needs of each institution.
• Achieve and exceed monthly, quarterly, and annual sales and customer acquisition targets.
• Follow up on prospects promptly through calls, emails, social media, and physical visits to maximize conversion rates.

School Engagement & Product Demonstrations

• Conduct regular school visits to meet principals, directors, head teachers, bursars, ICT coordinators, administrators, and Boards of Management.
• Deliver engaging product presentations, demonstrations, and user orientation sessions to key stakeholders.
• Understand each school’s operational and academic challenges and position the company’s platform as a suitable solution.
• Attend meetings with school leadership to address questions and facilitate informed purchasing decisions.

Relationship Management & Customer Success

• Build and maintain long-term relationships with school decision-makers to encourage repeat business and referrals.
• Support new clients during onboarding and coordinate with technical teams to ensure smooth implementation.
• Provide excellent after-sales support and promptly address customer concerns.
• Gather customer feedback and share insights to support continuous product improvement.

 Marketing & Brand Promotion

• Represent the company at education exhibitions, conferences, school events, and networking forums.
• Support digital marketing initiatives, including email campaigns, webinars, and social media activities targeting schools.
• Promote the company’s products and services while enhancing brand awareness within the education sector.

Reporting & Administration

• Maintain accurate records of prospects, customer interactions, sales activities, and opportunities using the company’s CRM or reporting systems.
• Prepare and submit timely daily, weekly, and monthly sales reports, pipeline updates, and revenue forecasts.
• Monitor sales performance and recommend strategies to improve productivity and conversion rates.
• Maintain up-to-date knowledge of the company’s products, industry trends, and emerging education technologies.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Sales, Information Technology, Education, or a related field.
• Minimum of 3 years’ proven sales and marketing experience, preferably selling products or services to schools or within the education sector.
• Demonstrated success in achieving and exceeding sales targets.
• Strong understanding of the Kenyan education landscape, including public and private schools.
• Experience selling technology, software, SaaS, digital platforms, publishing, educational content, ICT solutions, or related products will be an added advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.