MARKETING MANAGER

JOB SUMMARY

The Marketing Manager will be responsible for developing and implementing strategic marketing and business development initiatives aimed at increasing student enrolment, generating quality leads, strengthening brand visibility, and driving the overall growth of the institution.

DUTIES AND RESPONSIBILITIES

Marketing Strategy and Planning

• Develop and implement comprehensive marketing strategies to increase brand awareness, generate enquiries, and drive student enrolment.
• Identify target markets, assess competitor activities, and develop strategies to strengthen the institution’s market positioning.
• Develop annual and quarterly marketing plans aligned with institutional growth and revenue objectives.

 Digital Marketing and Lead Generation

• Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, and other relevant digital platforms.
• Oversee SEO, social media marketing, email marketing, content marketing, and other online promotional activities.
• Generate quality leads and ensure effective follow-up strategies are implemented to convert enquiries into paying students.

 Sales and Student Enrolment

• Develop and implement strategies to convert prospective student enquiries into actual registrations and enrolments.
• Monitor the entire customer acquisition journey, from initial enquiry to registration and payment.
• Work closely with admissions and sales teams to improve lead follow-up, conversion rates, and student retention.

Market Research and Business Expansion

• Identify new local and international markets and develop strategies to attract prospective learners.
• Conduct market research to understand customer needs, competitor offerings, and emerging education trends.
• Identify opportunities for institutional growth through new programmes, target markets, and promotional initiatives.

Brand Management and Positioning

• Develop initiatives to strengthen the institution’s brand identity, visibility, and reputation.
• Oversee the creation of marketing materials, promotional campaigns, and brand communication.
• Ensure consistency in brand messaging across digital platforms, print media, events, and other marketing channels.

 Budget Management and Performance Monitoring

• Develop and manage marketing budgets, ensuring optimal allocation of resources across marketing activities.
• Monitor campaign performance, cost per lead, conversion rates, enrolment numbers, and return on advertising spend.
• Prepare regular marketing performance reports and recommend improvements based on campaign data.

Strategic Partnerships and Business Development

• Identify and establish partnerships with schools, educational institutions, community organizations, agents, and other relevant stakeholders.
• Develop referral programmes and strategic collaborations to increase student acquisition.
• Represent the institution at relevant education fairs, networking events, exhibitions, and promotional activities.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Professional certification in Digital Marketing, Google Ads, SEO, or related marketing disciplines will be an added advantage.
• Additional training in sales management, brand management, or business development will be beneficial.
• Minimum of 5 years’ experience in marketing, digital marketing, business development, or a related commercial role.
• Previous marketing experience within the education sector, preferably in schools, colleges, universities, or other learning institutions.
• Proven track record of running successful digital marketing campaigns that generate quality leads and convert them into paying customers.
• Demonstrated experience developing sales and marketing strategies that drive customer acquisition and increase enrolment.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.