MARKETING MANAGER

JOB SUMMARY

Our client is seeking an experienced and results-driven Marketing Manager to lead the company’s marketing strategy, strengthen brand visibility, generate qualified leads, and support business growth. The successful candidate will be responsible for developing and executing integrated marketing campaigns while working closely with the sales team to convert marketing opportunities into revenue.

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Campaign Management

• Develop and implement marketing strategies aligned with the company’s commercial and growth objectives.
• Plan, execute, and evaluate integrated digital and offline marketing campaigns.
• Monitor campaign performance and optimize strategies to improve reach, engagement, leads, and conversions.

Digital Marketing & Lead Generation

• Manage digital marketing activities including social media, Google Ads, SEO, content marketing, and email marketing.
• Develop and implement lead-generation campaigns targeting relevant customer segments.
• Track digital performance using analytics and marketing tools and provide actionable insights.

Brand Management & Content

• Develop and maintain a strong and consistent brand identity across all marketing channels.
• Oversee the creation of marketing content, promotional materials, product communications, and campaigns.
• Identify opportunities to increase brand awareness, market visibility, and customer engagement.

Sales & Marketing Alignment

• Work closely with the sales team to develop effective marketing-to-sales funnels and lead-conversion strategies.
• Monitor lead quality, conversion rates, customer acquisition costs, and overall campaign contribution to sales.
• Develop marketing initiatives that support customer acquisition, retention, and revenue growth.

Budget & Agency Management

• Develop and manage marketing budgets to ensure effective allocation of resources and maximum return on investment.
• Coordinate and manage external marketing agencies, suppliers, media partners, and other service providers.
• Evaluate supplier and agency performance and ensure timely delivery of agreed marketing activities.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of relevant marketing experience, preferably in manufacturing, construction, building materials, FMCG, retail, or another commercially driven industry.
• Proven experience managing digital marketing and lead-generation campaigns.
• Strong understanding of social media marketing, Google Ads, SEO, content marketing, and analytics.
• Experience managing marketing budgets and external agencies or suppliers.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Experience working closely with sales teams and managing marketing-to-sales funnels.
• Strong analytical, communication, leadership, and project-management skills.
• Results-oriented with a strong understanding of commercial and revenue-driven marketing.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.