SALES MANAGER

DUTIES AND RESPONSIBILITIES

Sales Strategy & Growth

• Develop and implement sales strategies that drive revenue, market penetration, and sustainable business growth.
• Identify new market opportunities, customer segments, and channels to increase sales.
• Set sales targets and develop action plans to achieve and exceed agreed objectives.

Distribution & Channel Management

• Develop and maintain strong relationships with distributors, wholesalers, retailers, and other sales channel partners.
• Monitor distribution coverage, product availability, stock movement, and sales performance across assigned territories.
• Identify opportunities to strengthen the distribution network and improve market reach.

 Key Account & Institutional Sales

• Build and manage relationships with institutional buyers, strategic accounts, and high-value customers.
• Negotiate commercial terms, contracts, pricing, and business agreements within approved guidelines.
• Monitor key account performance and develop strategies to maximize customer retention and revenue.

Sales Team Leadership

• Lead, supervise, and motivate the sales team to achieve individual and overall sales targets.
• Set performance expectations, monitor results, and provide coaching and guidance to team members.
• Conduct regular sales reviews and implement corrective measures where performance gaps arise.

Market Development & Business Expansion

• Conduct market analysis to identify customer needs, competitor activities, pricing trends, and emerging opportunities.
• Develop initiatives to expand product presence and increase market share.
• Support product launches, promotions, trade activities, and other commercial initiatives.

Sales Performance & Reporting

• Monitor sales performance, revenue, margins, collections, and customer activity against targets.
• Prepare regular sales reports, forecasts, and performance updates for management.
• Use sales data and market insights to make informed commercial decisions and improve sales performance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Sales and Marketing, Business Administration, or a related field
• Minimum 5 years of proven sales experience within FMCG, food manufacturing, agro-processing, or a closely related industry
• Demonstrated experience managing distributors, retailers, wholesalers, institutional buyers, and strategic partners
• Proven track record of achieving and exceeding sales targets
• Experience leading and managing a sales team
• Strong understanding of distribution channels, route-to-market strategies, and customer relationship management
• Strong negotiation, communication, presentation, and interpersonal skills
• Excellent analytical, planning, and problem-solving abilities
• Ability to work under pressure and deliver results in a target-driven environment

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.