SALES MANAGER (FMCG)

DUTIES AND RESPONSIBILITIES

Sales Strategy & Revenue Growth

• Develop and implement effective sales strategies to achieve company revenue and growth targets.
• Drive sales performance across retail, wholesale, and distribution channels.
• Develop sales plans aligned with monthly, quarterly, and annual business objectives.
• Monitor market trends, customer needs, and competitor activities to identify growth opportunities.
• Ensure achievement of monthly income and sales volume targets.
• Provide regular sales performance reports, forecasts, and market insights to management.

Distribution & Market Expansion

• Build and manage a strong distribution network covering wholesalers, distributors, supermarkets, kiosks, and independent retail shops.
• Identify and onboard new distributors and key accounts to increase product reach.
• Ensure products are consistently available and visible in target markets.
• Develop strategies to improve market penetration and brand presence.
• Maintain strong relationships with distributors, retailers, and other business partners.
• Monitor distributor performance and implement improvement plans where necessary.

Field Sales Team Management

• Lead, supervise, and motivate field sales teams to achieve sales objectives.
• Set sales targets, assign territories, and monitor team performance.
• Train and coach sales representatives on product knowledge, selling techniques, and customer engagement.
• Conduct regular field visits to assess market performance and support sales teams.
• Ensure effective execution of sales activities and promotional campaigns.

Customer Relationship Management

• Develop and maintain strong relationships with key customers and business partners.
• Negotiate sales agreements and commercial terms with distributors and large accounts.
• Address customer concerns and ensure high levels of customer satisfaction.
• Gather customer feedback and recommend product or service improvements.

Market Intelligence & Reporting

• Conduct regular market visits to gather information on pricing, competition, customer preferences, and market trends.
• Monitor product performance and recommend strategies to improve sales.
• Maintain accurate records of sales activities, customer interactions, and market opportunities.
• Provide management with actionable insights to support business decisions.

Brand Visibility & Promotions

• Work closely with marketing teams to implement trade promotions and brand awareness initiatives.
• Ensure effective product placement and visibility across retail outlets.
• Support promotional campaigns aimed at increasing customer awareness and sales volumes.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• Minimum of four (4+) years of experience in FMCG sales management.
• Experience in the flour milling, food manufacturing, or related FMCG industries is highly preferred.
• Proven experience managing distributors, retail networks, and field sales teams.
• Demonstrated track record of meeting or exceeding sales targets.
• Strong FMCG sales and distribution management knowledge.
• Excellent negotiation, communication, and relationship management skills.
• Strong leadership and team management abilities.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.