|
JOB TITLE |
SALES REPRESENTATIVE GENERAL TRADE |
| NATURE OF JOB | FULL TIME |
| INDUSTRY | |
| SALARY | KSHS.30,000-35,000 PLUS COMMISSIONS |
| JOB LOCATION | COASTAL REGION |
DUTIES AND RESPONSIBILITIES
Territory Management & Sales Execution
- Execute daily sales routines to meet and exceed monthly, quarterly, and annual sales volume targets within the assigned Coastal Region territory.
- Develop and strictly adhere to daily/weekly route plans to ensure maximum coverage and optimal service frequency to all General Trade outlets.
- Actively pitch products, negotiate orders, and ensure prompt delivery and fulfillment to prevent stock-outs at the retail level.
Market Penetration & Channel Growth
- Identify and recruit new General Trade customers (kiosks, mini-marts, wholesalers) to expand market penetration and increase the active customer base.
- Ensure prime placement of products in stores. Deploy point-of-sale materials (POSM) and execute promotional activities to drive consumer off-take.
- Successfully introduce and drive the adoption of New Product Developments (NPDs) into the market.
Relationship Management & Negotiation
- Build, maintain, and nurture strong, long-term relationships with key stakeholders in the GT channel, acting as the primary point of contact.
- Leverage strong negotiation skills to secure optimal shelf space, resolve customer disputes, and manage credit terms (if applicable) in line with company policy.
Market Intelligence & Reporting
- Monitor competitor activities, pricing strategies, and market trends, providing actionable intelligence to the sales management team.
- Maintain accurate records of sales activities, customer feedback, and inventory levels. Submit timely daily and weekly sales reports as required by management.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Diploma/Degree in Sales, Marketing, Business Administration, or a closely related field.
- Minimum of two (2) years of proven, hands-on sales experience specifically within the Fast-Moving Consumer Goods (FMCG) sector.
- Demonstrated success operating within General Trade (GT) channels (distributors, wholesalers, and traditional retail).
- Familiarity with the Coastal Region terrain, business environment, and local market dynamics is highly preferred.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
