JOB TITLE

 

SALES SUPERVISOR

NATURE OF JOB FULL TIME
INDUSTRY FMCG
SALARY KSHS.45,000-60,000
JOB LOCATION NAIROBI (CBD)

 

DUTIES AND RESPONSIBILITIES

Sales Management and Target Achievement

  • Develop and implement sales plans to achieve monthly and quarterly sales targets.
  • Monitor sales performance, identify growth opportunities, and implement corrective actions.
  • Expand market coverage, product distribution, and sales volumes.

 Sales Team Supervision

  • Supervise, motivate, and guide sales representatives to achieve individual and team targets.
  • Conduct field visits to monitor sales execution, customer engagement, and route compliance.
  • Train team members and evaluate performance to improve productivity.

 Channel Management: General Trade, Modern Trade and HORECA

  • Drive sales across wholesalers, retailers, supermarkets, and HORECA accounts.
  • Build relationships with distributors and key accounts to increase product listings and sales.
  • Monitor product availability, merchandising, pricing, and visibility across assigned channels.

 Trade Marketing and Brand Execution

  • Coordinate trade promotions, product launches, in-store activations, and merchandising activities.
  • Monitor competitor pricing, promotional activities, and market trends.
  • Collaborate with the marketing team to improve brand visibility and promotional effectiveness.

 Customer Relationship Management

  • Build and maintain strong relationships with distributors, retailers, key accounts, and HORECA customers.
  • Resolve customer complaints and service issues promptly to maintain customer satisfaction.
  • Identify new business opportunities and strengthen customer retention.

KEY REQUIREMENT SKILLS AND QUALIFICATION

  • Degree in Marketing, Business Administration, Sales, Commerce, or a related field.
  • At least 3 years of experience in sales, trade marketing, commercial coordination, or FMCG operations.
  • Experience in General Trade, Modern Trade, and/or HORECA channels.
  • Proven sales performance, leadership, negotiation, and communication skills.
  • Proficiency in Microsoft Excel and sales reporting tools; CRM/ERP experience is an advantage.
  • Achievement of sales targets and revenue growth.
  • Expansion of distribution and market coverage.
  • Customer acquisition and retention.

 

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.