SOCIAL MEDIA MARKETER

JOB SUMMARY

The Social Media Marketer will be responsible for strengthening the company’s digital presence, promoting its products and brand across social media platforms, and creating engaging content that drives customer awareness, engagement, and business opportunities.

DUTIES AND RESPONSIBILITIES

 Social Media Management & Content

• Manage the company’s social media platforms and ensure consistent, professional, and engaging content.
• Develop and implement social media content calendars aligned with business and marketing objectives.
• Create engaging content including photos, videos, reels, stories, product features, promotional posts, and customer-focused content.
• Write compelling captions and marketing copy suitable for different digital platforms.
• Monitor social media comments, messages, mentions, and inquiries and ensure timely responses.
• Track platform performance and identify opportunities to improve reach and engagement.

Brand Promotion & Marketing Campaigns

• Develop and execute digital campaigns to promote the company’s products, services, offers, and brand.
• Act as a visible representative and face of the brand during selected marketing campaigns and promotional activities.
• Participate in product shoots, videos, showroom activations, events, and other brand initiatives.
• Collaborate with the sales team to develop content that supports lead generation and product sales.
• Promote products such as ceramic tiles, sanitary ware, furniture, and other building and interior finishing solutions through relevant digital channels.
• Ensure all content consistently reflects the company’s brand identity and positioning.

Content Production & Audience Engagement

• Plan and coordinate photo and video shoots for products, showroom displays, projects, and marketing campaigns.
• Create content that showcases product features, applications, customer projects, trends, and inspiration.
• Identify relevant social media trends and adapt them appropriately to the brand.
• Engage with followers and build an active online community around the brand.
• Encourage customer interaction, inquiries, referrals, and user-generated content.
• Work with influencers, creatives, photographers, videographers, or other external partners where required.

Analytics, Lead Generation & Reporting

• Monitor social media performance using relevant platform analytics and reporting tools.
• Track reach, engagement, follower growth, inquiries, leads, and campaign performance.
• Identify which content and campaigns generate the strongest customer response.
• Support the conversion of social media engagement into qualified sales leads.
• Prepare regular reports on digital marketing activities and performance.
• Recommend improvements based on audience insights, market trends, and campaign results.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communication, Public Relations, Digital Marketing, or a related field.
• At least 3 years of experience in social media marketing, brand promotion, digital marketing, communications, or a similar role.
• Demonstrated success managing multiple social media platforms and creating engaging digital content.
• Proven experience with platforms such as Instagram, Facebook, TikTok, LinkedIn, and WhatsApp Business.
• Experience in content creation, photography, videography, or basic graphic design is an advantage.
• Experience in retail, construction, building materials, interior design, furniture, or related industries will be an added advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.