|
JOB TITLE |
TIKTOK CONTENT CREATOR |
| NATURE OF JOB | FULL TIME |
| INDUSTRY | |
| SALARY | KSHS.35,000 |
| JOB LOCATION | NAIROBI |
DUTIES AND RESPONSIBILITIES
Content Strategy & Planning
- Collaborate with the marketing team to develop TikTok content strategies aligned with overall brand objectives.
- Research trending content, hashtags, challenges, and viral formats to incorporate into campaigns.
- Plan and maintain a TikTok content calendar to ensure consistent posting and engagement.
Content Creation & Production
- Conceptualize creative TikTok video ideas that resonate with the target audience.
- Script, storyboard, and plan short-form videos that effectively showcase products or services.
- Present products naturally and confidently on camera, highlighting features, benefits, and unique selling points.
- Incorporate storytelling techniques to make content engaging, informative, and shareable.
Video Editing & Post-Production
- Edit videos using basic video editing tools (e.g., CapCut, InShot, Adobe Premiere Rush) to produce polished, high-quality content.
- Add captions, effects, stickers, and other TikTok-native elements to enhance content engagement.
- Ensure all content aligns with brand aesthetic, tone, and visual guidelines.
Trend Monitoring & Engagement
- Continuously track TikTok trends, challenges, and popular content formats.
- Analyze competitor content to identify opportunities for innovation and differentiation.
- Respond to audience interactions on TikTok, fostering engagement and community growth.
Performance Analysis & Optimization
- Monitor video performance metrics such as views, likes, shares, and follower growth.
- Generate insights from analytics to refine content strategies and improve reach and engagement.
- Recommend creative adjustments based on data-driven results and audience feedback.
Collaboration & Brand Alignment
- Work closely with the marketing, product, and design teams to ensure content is consistent with brand messaging.
- Participate in brainstorming sessions and creative workshops to generate new campaign ideas.
- Collaborate with other influencers or brand partners when needed to expand reach.
Innovation & Creativity
- Experiment with new formats, transitions, effects, and storytelling methods to keep content fresh and appealing.
- Suggest innovative campaigns, interactive content, or user-generated content initiatives.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Diploma/Degree in Marketing, Communications, Media, Public Relations or related field is an added advantage.
- Proven experience in social media content creation, especially TikTok.
- Strong understanding of TikTok trends, algorithms, and audience engagement.
- Confident and natural on camera with excellent presentation skills.
- Creative mindset and ability to produce content that aligns with brand identity.
- Basic video editing skills (e.g., CapCut, InShot, Adobe Premiere Rush).
- Strong communication and collaboration skills.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
